Audience Testing

Audience Testing 





We asked four members of our target audience to give us feedback on our film opening. The main criticism that  we had recived was that the opening titles were too long. Also we should try and reduce the amount of blank (black) screen time. As a creative decision, I looked into the opening to the film Seven and decided to create a montage opening sequence to engage the audience further. 

On the other hand to some criticism we also had a variety of positive feedback from our selected viewing audience. One particular example would be from Rossi as he saw our film opening to have been shot and laid out as if it was a real, professional level film opening due to the narrative structure, clean cinematography and fitting genre conventions. Also another positive example is from Tom. Toms example of something he found affective in our film was the shots between myself and Sabil towards the end. The specific example was the use of match on action and the way in which the camera also focussed both in and at the at times mark the moment by highlighting facial expressions. In addition to the previous point of the clean cinematography, Sophie and Skye said that they liked the shots that had been used in many places throughout. As a group we were happy with the positive feedback as they highlighted many of the things we worked on hard in the editing and filming process.

Reflecting on our feedback as a group we are going to move forward with what we have found out and develop our film further. For example, we are going to implement a montage affect with lots of small cut away shots behind our titles to maximise the time we have for the opening and keep the viewing audience interested and invested within the production.

Comments

Post a Comment

Popular posts from this blog

Evaluation Question 5

Image
Target audience: Through research into the genre of 'Thriller' data suggests the general trend of viewers are male between the age of 25-45. However, by making little shifts in our mise en scene; such as casting. We could broaden our target demographic to the audience of 15-54+ this shift of niche creates higher demand for the mass audiences. Audiences Research: Once we conducted our initial research, we had a bases for the target demographic. The next step was to find similar films that matched our chosen genre - drawing on this as stimuli to find audience pleasure such as conventions and themes. We used our desired sex and age range desires and inputed into our production. Further Research: After developing our film concept, we took to social media to deploy surveys and then began to analyse our research using the google forms application. What we found, was that the genre of thriller is aspected to have higher action ( adrenaline ) pumped scenes. This mea...
Read more

Production : COMMENTS

Image
Behind the scenes: Comments  Upon Arrival to set the correct set dressing and props were displayed for the scene, this was then followed by setting the correct aperture and ISO of the camera.  Whilst setting up the mic and tripod, and setting the correct spirit levels.   A lighting stand was deployed to create the light the scene correctly. However, the lighting produced was too bright therefore saturated the shots which didn't match the dark conventions of a thriller film.  We used a Dolly to create some of the tracking shots that were supposed to be in the film, but unfortunately, the wheels didn't respond well to the floor surface. This meant that we didn't use the Dolly in the end. Costume design for each character was carefully selected to match the genre of the film and also conveyed certain traits about a character. The choice to film on a raining day helped to add depth to our scene and this style of cinematography can be foun...
Read more

Preliminary Film

Image
Preliminary Film Evaluation : The film was very neatly constructed, the uses of ellipsis creates tension for the audience in conjunction to the music. Which was in conjunction to our genre which was a spy style film.  EBI : The last sequence was editing together to foreshadow that the briefcase was being handed over. However, this came across as a continuity error and next time will be not used as it can confuse the audience.  
Read more