Target audience
Target audience
How old are they?
For our two minute film opening we have given a 15 years old minimum age rating for viewing and we are initial plan to target to all above ages to this but our specific target audience age range is from 18-35. We have decided to target towards this age rating as after research online I discovered it is statistically higher for people of this age range to watch thriller films in a similar style to ours.
Where do they live?
The location of the target audience is an important factor especially for promotional videos as it is key to make targeted views aware of all information of the film to maximise view and overall interest in the production. Also in addition to this point knowing the location of the target audience is important as we can therefore add specific aspects that we may think certain niche audiences from different specific areas may find attractive in our production or film promotion.
Gender?
The gender of the target audience is also another factor that can determine many factors in the promotion for the film. For our film we have selected males as the main target gender as stereotypically they watch this style of production often more so than females but we are not excluding females as views because we are implement factors to attract both audiences and furthermore create a wide audience instead of small niche viewing audiences.
Promotion specific to target audiences?
We intend if ever taken to full production to promote online using advertisements before videos on the internet as we can add these advertisements onto videos with similar audiences to the ones in which we are targeting. For example, YouTube, Social media websites. I have selected these as examples a they are widely used everyday by a mass amount of different possible viewing audiences.
For our two minute film opening we have given a 15 years old minimum age rating for viewing and we are initial plan to target to all above ages to this but our specific target audience age range is from 18-35. We have decided to target towards this age rating as after research online I discovered it is statistically higher for people of this age range to watch thriller films in a similar style to ours.
Where do they live?
The location of the target audience is an important factor especially for promotional videos as it is key to make targeted views aware of all information of the film to maximise view and overall interest in the production. Also in addition to this point knowing the location of the target audience is important as we can therefore add specific aspects that we may think certain niche audiences from different specific areas may find attractive in our production or film promotion.
Gender?
The gender of the target audience is also another factor that can determine many factors in the promotion for the film. For our film we have selected males as the main target gender as stereotypically they watch this style of production often more so than females but we are not excluding females as views because we are implement factors to attract both audiences and furthermore create a wide audience instead of small niche viewing audiences.
Promotion specific to target audiences?
We intend if ever taken to full production to promote online using advertisements before videos on the internet as we can add these advertisements onto videos with similar audiences to the ones in which we are targeting. For example, YouTube, Social media websites. I have selected these as examples a they are widely used everyday by a mass amount of different possible viewing audiences.
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